ABOUT US
Licensed in Gibraltar and Brazil, in2Marketing is a consultancy and operator that designs, launches, and incubates gambling brands in regulated markets.
Our Purpose
To empower gambling brands to thrive responsibly, creatively, and sustainably.
Our Philosophy
Brand-first. Compliance-aligned. Built to last.
We bring creative intelligence, operational authority, cultural fluency, and regulatory rigour.
Leadership Team
Matthew Parkes – CEO
30+ years in brand, marketing, and gambling leadership. Former CMO at in2BET, Director of Brand & Creative at BetVictor, Head of Brand & Creative at Betsson, Marketing Director at Jones Knowles Ritchie.
Keri Parkes – Growth & Performance Director
20 years in global marketing strategy with Coca-Cola, McDonald’s, Nestlé, Vodafone, Unilever, Betsson. Together, Matthew and Keri lead a senior team spanning operations, compliance, design, and marketing.
Our Difference
Licensed operator + incubator
End-to-end model
BETESPECIAL as proof in action
Leadership with dual agency + operator expertise
Our Vision IS To be YOUR most trusted partner for gambling brands in regulated markets — building brands that inspire, comply, and endure.